Share

Leading account and intent-based sales and marketing providers and technology solutions for the construction industry: Introduction

Across the complex landscape of the construction industry,  project timelines and resource management are of critical importance.

Recommended Buyer's Guides

With so much stake, the role of marketing and sales intelligence has becoming increasingly important and its growing significance cannot be overstated.

More and more companies are increasingly turning to sophisticated technology solutions to gain a competitive edge and ensure more streamlined operational success.

Our carefully compiled buyer’s guide content examines what industry professionals should consider when scouting for the leading account and intent-based sales and marketing providers.

We look at a range of the latest technology solutions tailored for the construction sector, highlight some of the leading systems and solutions available, and also touch upon the latest market forecasts for the sector.

Efficiencies addressed by leading account and intent-based sales and marketing providers and technology solutions for the construction industry

The construction industry is a complex ecosystem with multiple stakeholders.

Within any project or organisation, the reality is one of long sales cycles and significant investments.

Marketing and intent-based sales intelligence for the construction industry is not just about gathering data.

This process and function is also about transforming that data into actionable insights.

Leading providers offer solutions that streamline processes, identify potential leads, and enhance customer engagement.

These tools leverage predictive sales intelligence to forecast market trends, enabling businesses to allocate resources more effectively.

Sales intelligence and engagement platforms are designed to provide a holistic view of the customer journey.

By integrating this invaluable sales intelligence data within the construction industry, companies can better tailor their approach to each prospect, improving conversion rates and customer retention.

Many of the leading sales intelligence and intent-based sale solutions companies specialise in gathering and analysing data.

Much of this is done specifically to empower and strengthen the ability of sales teams by ensuring they are equipped with the most important information they need to ensure the closure of deals.

Investment in leading account and intent-based sales and marketing providers and technology solutions for the construction industry

Investing in marketing intelligence solutions is not just a cost, it is an investment in a company’s future.

Selecting the right sales intelligence database can often represent and make the difference between a successful bid and a missed opportunity.

In light of these, more and more companies are increasingly recognising the value of a robust sales intelligence engine that can sift through vast amounts of data to identify the most promising leads.

Sales intelligence software market growth is indicative of the industry’s recognition of the need for these tools.

A sales intelligence system is no longer a luxury but a necessity for staying competitive.

Leading intent data sales intelligence tools are now integral components of the strategic planning process for construction marketing and sales departments.

Global growth of account and intent-based sales and marketing providers and solutions for the construction industry

The global expansion of the construction industry has fuelled the growth of marketing intelligence platforms and propelled the use of intent-based sales solutions.

As companies venture into new markets, the need for localised marketing intelligence tools becomes critical.

Search engine marketing intelligence allows businesses to understand how they are being discovered online in different regions.

In addition to this, competitive marketing intelligence provides insights into how competitors are performing in those same markets.

Intent-based sales marketing intelligence can often represent one of the key components in unlocking and extending global opportunities.

It’s the process of gathering, analysing, and applying information relevant to a company’s market activities.

The construction industry, with its global footprint, benefits immensely from such insights, driving the demand for these solutions.

Market forecasts for intent-based sales and marketing providers and technology solutions for the construction industry

The market for sales and marketing intelligence in the construction industry is seemingly poised for significant growth.

Predictive analytics, AI, and machine learning are, at least in part, driving the continued evolution of these platforms, making them more accurate and efficient.

The future looks particularly propitious for companies that are willing and able to harness these technologies to gain insights into customer behaviour, market trends, and competitive landscapes.

Industry-leading systems and solutions for the construction industry

When it comes to the construction industry, each project procurement team will formulate a list of carefully crafted criteria that will inform and instruct their selection process.

During this process, it is critical to identify then research the industry leading solutions and systems that could fit within those frameworks.

At present, these include, without necessarily being restricted to:

  • Autodesk Construction Cloud – Integrates construction management with sales and marketing intelligence.
  • Procore – Offers a comprehensive suite of tools for project management with marketing insights.
  • HubSpot Sales – Known for inbound marketing, also provides sales intelligence tools.
  • Salesforce – A leader in CRM, their platform includes sales and marketing intelligence for construction.
  • Dodge Data & Analytics – Provides construction industry-specific data and analytics.
  • CoConstruct – Tailored for home builders and remodelers, offering customer relationship insights.
  • Pipedrive – A sales management tool that offers insights into sales pipelines.
  • Zoho CRM – Offers a suite of applications with sales and marketing intelligence capabilities.
  • Marketo – A marketing automation platform that provides intelligence for lead management.
  • LeadSquared – A sales execution and marketing automation platform with construction industry applications.
  • Buildertrend – Offers pre-sales tools including CRM and proposals as part of its construction management suite.
  • Insightly – A CRM with marketing automation features suitable for construction businesses.
  • SharpSpring – A sales and marketing management platform with features for the construction sector.
  • Aconex – Offers project controls that integrate with marketing and sales intelligence.
  • ConstructConnect – Provides construction-specific lead generation and market analysis.

Latest technological advances

There are a number of important technological advances in marketing and sales intelligence for the construction industry, each of which is changing the way things are done.

Some of these include, but are not limited to:

  • Predictive analytics
  • Increased use of Artificial Intelligence (AI)
  • Introduction of more real-time data processing
  • AI-driven chatbots are revolutionising customer interaction, providing immediate responses and qualifying leads.
  • Machine learning algorithms are improving the accuracy of predictive models, helping sales teams focus on the most promising opportunities.

These technologies enable companies to anticipate market shifts, understand customer intent, and engage with prospects at the right time with the right message.

Our conclusion

When it comes to researching and identifying the leading account and intent-based sales and marketing providers and technology solutions for the construction industry, the process is becoming more complex.

More businesses are now looking for platforms that offer much more comprehensive data analysis, greater predictive insights, and more efficient customer engagement tools.

Ensuring that the right solution is selected and introduced can not only drive growth, it can also improve efficiency and, ultimately, provide a competitive advantage in a crowded market.