Netherlands-based brewing company Heineken’s Mexican unit has announced plans to build a new brewery in Kanasín, Yucatán, Mexico, with an investment of €430m.

With this plant, the company aims to enhance its sustainable brewing practices and support community growth.

This brewery will be equipped with advanced technology and is claimed to be an important addition to Heineken Mexico's operations, with an aim of meeting the expanding demand in the south-east of the region while leveraging its strong road, rail, and port connectivity.

In accordance with Heineken's sustainability policy, "Brew a Better World", the brewery will ‘pioneer’ circular economy practices that ensure the reuse of water with the help of treatment processes.

Heineken Mexico managing director Guillaume Duverdier said: “We highly appreciate the collaborative efforts of federal and state governments in fostering regional development.

“We are dedicated to and have strong confidence in Mexico, and we remain committed to continue brewing moments of joy and true togetherness through our portfolio of brands.”

Furthermore, the company aims for the new brewery to produce minimal waste and use renewable energy sources through improved processes, equipment, and technology.

Currently, Heineken Mexico employs more than 18,000 people, with the opening of the Kanasín brewery expected to generate over 2,000 jobs.

The plant is expected to begin operations in 2026.

Mexico's Minister of Economy Raquel Buenrostro said: “Heineken's announcement today on investing in a new brewery is a sign of the confidence and favourable economic climate that the country offers for prospective investments.

“The Mexican south-east region is experiencing a moment of unparalleled growth, enriched by competitive advantages, such as the development of infrastructure, connectivity, and the commitment to fostering well-being through sustainable progress as well as shared prosperity.”