What is sales enablement in the construction industry?

Sales enablement in the construction industry involves providing sales teams with the necessary tools, resources, and information to effectively engage clients and drive business growth. This includes integrating customer data across platforms to offer a unified view of the sales funnel, automating routine tasks to allow sales representatives to focus on high-value activities, and utilising advanced analytics for predictive modelling to better target potential buyers. By implementing these strategies, construction companies can streamline processes, enhance customer interactions, and ultimately increase revenue.

How does prospecting automation benefit construction companies?

Prospecting automation benefits construction companies by streamlining the identification and engagement of potential clients. By automating routine tasks, sales representatives can focus on high-value activities, leading to improved efficiency and effectiveness in the sales process. This approach not only saves time but also enhances the accuracy of targeting prospects, ultimately contributing to increased sales and customer satisfaction.

What key features should construction companies look for in sales enablement and automation solutions?

When selecting sales enablement and automation solutions, construction companies should consider features that align with their specific needs. Key features include the integration of customer data across platforms to provide a unified view of the sales funnel, automation of routine tasks to free sales representatives for high-value activities, and advanced analytics that enable predictive modelling and better targeting of potential buyers. These features collectively contribute to streamlining processes, enhancing customer interactions, and driving revenue growth.

How is artificial intelligence influencing sales strategies in the construction sector?

Artificial intelligence (AI) is significantly influencing sales strategies in the construction sector by providing advanced analytics that enable predictive modelling and better targeting of potential buyers. AI-powered tools can analyse vast amounts of data to identify patterns and trends, allowing sales teams to tailor their approaches to individual client needs and preferences. This leads to more personalised client interactions, higher conversion rates, and improved client satisfaction.

What are the advantages of integrating sales enablement tools in the construction industry?

Integrating sales enablement tools in the construction industry offers several advantages, including the automation of routine tasks, which frees sales representatives to focus on high-value activities, and the utilisation of advanced analytics for predictive modelling, enabling better targeting of potential buyers. These tools streamline processes, enhance client interactions, and ultimately drive revenue growth.

World Construction Network

Egis wins consultancy contract for Souq Al-Mubarakiya project

The company will be responsible for the reconstruction of 17 buildings and an infrastructure network upgrade.

France-headquartered Egis has been appointed as the construction management consultant for the Souq Al-Mubarakiya reconstruction project in Kuwait.

This initiative is aimed at revitalising the 120-year-old market. The historic landmark suffered partial damage due to a fire in 2022.

The project is led by Kuwait Finance House (KFH) and will be executed with Alghanim International as the main contractor and Gulf Consult as the design consultant.

KFH chair Hamad Abdulmohsen Al Marzouq said: “We are delighted to celebrate the launch of the reconstruction project for the area damaged in the Al Mubarakiya fire.

“This follows the successful completion and approval of the design phase by the relevant advisory team dedicated to addressing the effects of the incident.”

Egis will be responsible for the reconstruction of 17 buildings and the upgrade of the entire infrastructure network in the area.

This phase follows a predesign and design project management phase, which involved collaboration with architectural and heritage specialists.

The reconstruction aims to adhere to the latest regulations.

Egis Bahrain, Kuwait, Jordan and the Eastern Province of Saudi Arabia country managing director Khaled El Mir said: “Egis brings a long history of technical expertise and project management experience to the Souq Al-Mubarakiya Development project.

“We are committed to collaborating closely with all stakeholders to deliver this significant project to the highest standards, ensuring the revitalised Souq becomes a cherished landmark for generations to come.”

Last year, Egis was contracted for project management consultancy services for the new Kuwait Airways Tower in Qibla.