WynnBET, the online gaming division of Wynn Resorts, has unveiled details of the Blue Wire podcasting studio in Nevada, US.
The fully customised 1,700ft² space is currently under construction at Wynn Las Vegas, a luxury resort and casino located in Paradise, Nevada.
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Wynn Interactive president Craig Billings said: “The production and distribution of engaging, ‘only at Wynn’ content is an important part of our strategy to build the WynnBET brand.
“Our partnership with Blue Wire will create unique storytelling-based sports content, much of it produced at Wynn Las Vegas The onsite studio will energise our physical sportsbook and promote the WynnBET experience.”
Blue Wire CEO Kevin Jones commented: “This partnership gives Blue Wire a national stage inside Wynn Las Vegas to compete with top publishers in sports and entertainment.
“We’ll continue to work with emerging talent and create original content from the floor of the resort, becoming an activation hub for events such as the NBA Summer League, the 2022 NFL Draft and beyond. We can’t wait to start hosting creators, partners and fans this August.”
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By GlobalDataLocated inside Wynn Las Vegas adjacent to the casino floor, the Blue Wire studio is fronted by floor-to-ceiling glass walls. This allows guests to view recordings and live events from the public promenade.
The space comprises the latest technology for audio and video recording, a central set facing a 14-foot-high LED video wall, a private green room, an ultra-plush guest lounge with a dry bar and a sports memorabilia display wall.
Featuring interplay designs of iconic patterns from global sports, the studio has large-scale graphic walls with stylised interpretations of basketball court lines, football fields, baseball diamonds and soccer fields.
The basketball court floor is complemented by luxury finishes inspired by classic materials used in sporting equipment such as rich leather, baseball stitch accents, ash wood, and slick frosty-hued marble.
Planned to be opened in August ahead of the National Football League (NFL) season, the new studio will support the creation of sports-related audio, video and social content from Blue Wire’s network of over 175 podcasts.
