Georgia-Pacific has revealed the initial plans for a conversion project, involving the redevelopment of its 51-storey world headquarters and the adjacent city block into a new innovation and community engagement hub.
Located in Downtown Atlanta, US, the mixed-use redevelopment project is set to be completed in late 2027 and aims to revitalise the area with a combination of residential, commercial, and public spaces.
The redevelopment, expected to set a new standard for adaptive reuse in the region, will feature more than 400 apartment units on the tower’s uppermost floors, making them some of the highest residential offerings in the Southeast US.
It further includes approximately 35,000ft² for a central plaza, 125,000ft² of retail, restaurant, and entertainment space, and nearly 600,000ft² of Class A office space.
Georgia-Pacific and Koch will anchor the office component, which will be complemented by more than 2,100 parking spaces and easy access to Metropolitan Atlanta Rapid Transit Authority and Atlanta Streetcar services.
The project also outlines future phases that could see the addition of a hotel and more retail and residential spaces.
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By GlobalDataGeorgia-Pacific has brought together a team of experts to bring the vision to life, including an in-house mixed-use development team.
External partners include Studio Saint for interior design, Rule Joy Trammell + Rubio as the architect of record, Kimley-Horn for civil engineering, Healy Weatherholtz as the retail broker, Brasfield & Gorrie for preconstruction, and Transwestern for consulting and property management.
The redevelopment is expected to boost local businesses.
The Georgia-Pacific Center, an architectural landmark since 1982, is known for its stair-like design of pink granite and occupies the historic site of DeGive’s Grand Opera House, later Loew’s Grand Theater.
Georgia-Pacific president and CEO Christian Fischer said: “If realised, this will be more than just a redevelopment; it has potential to generate economic growth and create mutual benefit for city, local businesses, their employees, Georgia-Pacific employees and our vibrant community.
“The office landscape has changed, and we recognise that adaptive reuse of our site and office tower can create greater long-term value.
“We are also acutely aware of need for more residential, shopping, dining, and entertainment options in our downtown neighbourhood, which is why Georgia-Pacific is excited to provide a space that will offer unmatched opportunity in Downtown Atlanta.”
