Masco‘s patent involves systems and methods for color selection using a user device. The device displays room types and phrases associated with feelings, then recommends paint colors based on the selected room type and phrase. The technology aims to simplify and personalize the paint selection process for users. GlobalData’s report on Masco gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Masco, was a key innovation area identified from patents. Masco's grant share as of March 2024 was 80%. Grant share is based on the ratio of number of grants to total number of patents.
Color selection system for rooms based on feelings
A recently granted patent (Publication Number: US11960713B2) discloses a user device equipped with a computer-readable medium storing computer-executable instructions that enable the device to assist users in selecting paint colors for their rooms based on room type and associated feelings. The device displays various room types and phrases related to different emotions, allowing users to make selections. By accessing a lookup table associating room types, phrases, and paint colors, the device determines a subset of recommended paint colors for the specific room type and chosen phrase, providing users with personalized color recommendations.
Furthermore, the patent includes claims for methods and systems involving user devices communicating with web servers to access and retrieve data from the lookup table. The user device can send room type and phrase selections to the web server, which then transmits the associated subset of paint colors back to the device. Additionally, the system involves the execution of code within a web browser or a mobile application on devices like mobile phones or tablets. This innovative technology aims to simplify the process of selecting paint colors by offering tailored recommendations based on room type and emotional associations, enhancing the overall user experience in interior design projects.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
