House builder Redrow has initiated the construction of a new housing project, Elm Grove, in Trowbridge, Wiltshire, UK, that will introduce 247 homes.
The project includes one- to four-bedroom properties from the company’s Heritage Collection, which blends 1930s arts and crafts-inspired architecture with modern interiors.
The homes will feature open-plan living areas and design details, stated the company.
The Elm Grove development will incorporate green spaces. The project has pledged more than £1.8m ($2.36m) towards local community enhancements. These funds will bolster public transport, healthcare, and educational facilities.
Additionally, the project will incorporate homes from the Eco Electric range, equipped with low-carbon technologies and initiatives aimed at reducing household energy costs.
The Eco Electric properties will include air-source heat pumps and underfloor heating as standard features, aligning with Redrow’s goal to reach net zero across its operations and supply chain by 2050.
These homes are projected to offer more than £970 in average annual energy savings for homeowners, based on a ‘fabric-first’ approach that integrates energy efficiency into the building’s structure.
Elm Grove will have access to transport links with regular train services to Bristol and Bath.
According to the company, the variety of house types under development is meant to cater to diverse buyer preferences and lifestyles.
Redrow South West sales director Sian Smith said: “We’re delighted to be breaking ground at our Elm Grove development in Wiltshire.
“The development is surrounded by plenty of green space and open countryside, but still has wonderful amenities nearby making it the perfect location for those looking to live in a thriving community that benefits from both town and country living.
“We expect these homes to be very popular, so we advise anyone looking to make the move to this area to register their interest sooner rather than later.”
Meanwhile, Redrow has announced that its chief executive Matthew Pratt will step down in June this year, following the company’s merger with Barratt.
Pratt will continue with the company until the end of 2025.
The company’s COO and deputy CEO Steven Boyes will also retire this September.
The merger, valued at £2.52bn, received approval from the UK’s Competition and Markets Authority in August 2024.
